![]() It features plenty of relatable moments that causes fans to fall in love with the show’s characters. Stranger Things uses nostalgia to its full advantage. Here are four marketing lessons you as a business can learn to help you draw more customers in. Photo Credit: Supernatural Ways To Turn Your Marketing Upside DownĪpart from giving us a show to binge on, Stranger Things provides several insights on how marketers can reach consumers. Brands that look far beyond their brand storylines are able to make deeper and more long-lasting connections with their customers. The playlist allowed fans to spy on Hawkins residents with the use of hidden cameras – giving a deeper insight into their favourite Stranger Things characters. The Stranger Things team took advantage of consumers’ thirst for intel by creating a YouTube playlist called Hawkins Monitored. Brands that look to gamify their brand narrative are bound to win, especially with millennials. Integrating gaming tactics to amp up its cool factor and embed the unexpected into fans’ interactions with the show. Take Google’s hidden Easter Eggs, for example… Stranger Things has utilised these by creating one that turns a Netflix user’s page upside down. VR experiences can be expensive for brands but you can get creative and think of ways to amplify your marketing through harnessing technology. Launching a 360-degree virtual reality video, Stranger Things gained over 2 million views by allowing viewers to put themselves inside the show. Technology allows a brand to reach customers no matter where they are, whether this be through a phone, laptop, billboards or virtual reality – it’s a great way to generate customers and conversations. This shows that marketers need to always be looking for ways to personalise content and experiences so people can relate more to their brand. For example, when Stranger Things season two was released, Spotify gave customers the chance to deliver curated playlists by pairing their taste of music with their favourite Stranger Things character. Today data drives everything from the content we create to experiences we have, meaning simple curation is no longer enough. ![]() From fast food chain Burger King offering an Upside Down Whopper Meal, a regular whopper burger simply served upside down, to Panda Express serving up a supernatural orange chicken dish – when it comes to marketing you should always be open to strange ideas. Many brands can harness the buzz during the lead up to any new series to create strange content that links back to their brand. Stranger Things has opened the gate for brands to jump on the bandwagon. There are many strange ways Stranger Things has truly flipped the marketing world upside down, which is why we have put together a few ways the show has really made marketers rethink how to engage audiences. The Netflix show has managed to engage audiences far beyond their TV screens. Stranger Things And Its Strange Marketing If previous seasons are anything to go by, season 4 will deliver all sorts of nightmares. ![]() With a supernatural war on the horizon and Eleven being the key to humanity’s survival (no pressure), we are certainly in for an action packed series. ![]() ![]() The official trailer gives us a closer look of what to expect, from Eleven living in California and struggling to fit in with normal teenage life and Hopper being alive, to the Russians conducting their own Upside Down-related experiments. We are about to get even more from the Upside Down as Stranger Things returns with season 4. Photo Credit: What will Stranger Things season 4 be about? ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |